I was able to optimize the Google Ads account from way too expensive CPO to a CPO which was actually cash positive (not including the customer lifetime value)

The Challenge

iKippahs brand is a DTC premium fashion brand with a small finite audience.

They had a small budget to get ROI positive.

Lots of competition in the space.


The Process

  1. Kickoff call to do a deep dive into the company.
  2. Setup the Google Ads and Analytics accounts
  3. Write ads and research keywords, setup the account, and start deploying ads.
  4. Optimize to reduce the CPO to ensure a positive ROI.

The Solution

I was able to optimize the Google Ads account from way too expensive CPO to a CPO which was actually cash positive (not including the customer lifetime value)

Skills Used

Paid Ads

Industry

Style & Fashion

Results by the numbers

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English Tea Store

HOW AN E-COMMERCE STORE GENERATED 1,553 PURCHASES IN UNDER 3 MONTHS WITH A 683.47% RETURN ON AD SPEND


GROWING A SOCIAL COMMUNITY IN A NICHE MARKET

An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.


COMPANY OVERVIEW

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


INTRODUCTION

Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


SOLUTION

Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.

Waterloogreenway

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