I was able to optimize the Google Ads account from way too expensive CPO to a CPO which was actually cash positive (not including the customer lifetime value)

The Challenge

iKippahs brand is a DTC premium fashion brand with a small finite audience.

They had a small budget to get ROI positive.

Lots of competition in the space.


The Process

  1. Kickoff call to do a deep dive into the company.
  2. Setup the Google Ads and Analytics accounts
  3. Write ads and research keywords, setup the account, and start deploying ads.
  4. Optimize to reduce the CPO to ensure a positive ROI.

The Solution

I was able to optimize the Google Ads account from way too expensive CPO to a CPO which was actually cash positive (not including the customer lifetime value)

Skills Used

Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.25

ROAS

Lucky Scooters

Increase e-commerce sales via Google Ads, Bing Ads and Facebook within $15k/mo starting budget and hit 600-800% ROAS

0.03

ROAS

Lite Travel

Creating a system to successfully launch Kickstarter campaigns by leveraging social media advertising to create momentum and community (lead generation).


Challenges:

  • New Concept
  • NO Audience
  • Limited Funds
  • No history
  • NO Product




2

CPL

GreenlightGO

New brand coming into disrupt the space. We had to build everything from the ground up.

Faasos

  • CPO (Cost per order) was drastically increasing
  • Competition like Zomato had an upper hand
  • Hyperlocal targeting had very high CPA

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.