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They got not only an increased amount of leads than usual (about 45% more), they also reduced their average CPL, and over time improved the quality of their leads, so they were able to improve their conversion rate thanks to better copywriting, and having a more airtight funnel to ensure we don't miss low-hanging fruit.
This company was looking to expand their sales as they felt stagnant. They wanted to go into the facebook ad space. They have never done ads before though and were not sure how to start, what good strategies would be, and how to integrate any techstack.
We started out by creating their facebook ads account. After some discussion to find out more about them, I went into research and building mode. This is where I have the information I need about them, and research their market, competitors, ideal audiences, etc. This helps me to build the campaign, along with the strategy, copywriting, targeting, budget allocation, funnel creation, and tech stack implementation. We created a more customized funnel testing between multiple components.
They got not only an increased amount of leads than usual (about 45% more), they also reduced their average CPL, and over time improved the quality of their leads, so they were able to improve their conversion rate thanks to better copywriting, and having a more airtight funnel to ensure we don't miss low-hanging fruit.
Paid Ads,CMO,Copywriting,Web Development,CRO,Marketing Strategy,Web Development,Web Development,Email Marketing,Paid Ads
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
This client approached us with a concept of his product and a vision for the website. We worked closely with him to help develop a voice for the website and gave some advice on long-term SEO strategies to utilize with content.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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