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In 5 days, after only spending $1500, their ROAS was 4.08 with 34 purchases and a CPA of $41.38, and an average order value of $167. Their normal average order value on their main store is $100.
Running a campaign for only a week, which means no time to test anything
The client had a good customer list engagement plus used some narrow interest targeting
In 5 days, after only spending $1500, their ROAS was 4.08 with 34 purchases and a CPA of $41.38, and an average order value of $167. Their normal average order value on their main store is $100.
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
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