Vaughton Automotive Case Study

The Challenge

Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned.

The Process

Vaughtons Automotive is part of a 200 year family run business operating from the Jewelry Quarter in Birmingham that had traditionally done very little marketing. This offered Delta a unique opportunity to take a completely fresh look at the business and put in place a marketing strategy to propel the business forward.

Delta analysed the market Vaughtons were operating in, the brand, and the business audience. This analysis identified new routes to market and a brand positioning that would ensure Vaughtons were

regarded as the premium manufacturer in the market.

The Solution

New enquiries and lines of communication

Clear brand positioning and tone

A newly motivated and enthused sales team!

Website

https://vaughtons-automotive.co.uk

Skills Used

Branding,Marketing Strategy,Other,Web Development

Industry

Automotive & Transportation

Results by the numbers

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