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Clear brand positioning and tone
A newly motivated and enthused sales team!
Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned.
Vaughtons Automotive is part of a 200 year family run business operating from the Jewelry Quarter in Birmingham that had traditionally done very little marketing. This offered Delta a unique opportunity to take a completely fresh look at the business and put in place a marketing strategy to propel the business forward.
Delta analysed the market Vaughtons were operating in, the brand, and the business audience. This analysis identified new routes to market and a brand positioning that would ensure Vaughtons were
regarded as the premium manufacturer in the market.
New enquiries and lines of communication
Clear brand positioning and tone
A newly motivated and enthused sales team!
Branding,Marketing Strategy,Other,Web Development
Automotive & Transportation
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"ClickCease™ will track each and every click on your search network, display and shopping campaigns. Taking into account IP and IP range, unique device, VPN, your unique settings and more."
We help ClickCease with their CRO efforts and struggles on order to improve the flow and provide more detailed info!
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