Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
By listening to local experts about their needs, experiences and country-specific nuances to inform my regional strategy, I was able to build the foundation of what is now the EMEA Google and YouTube standards and best practices for social and content production, scale programs globally that increased efficiency and awareness, and lead the strategies for tentpole moments that often exceeded global benchmarks.
The greatest impact I had in this role was empowering an under-resourced region of brilliant experts on sound creative strategies, ensure EMEA was a prioritised market for global and tentpole moments and set the tone for showcasing the impact truly global activations can have when the approach is both timely and geographically relevant in order to resonate with key audiences. Several achievements are below:
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
My process for leading teams and building successful holistic digital campaigns has been to collaborate closely with local leads, let data guide the strategy and always aim to inform and delight to increase engagement.
By listening to local experts about their needs, experiences and country-specific nuances to inform my regional strategy, I was able to build the foundation of what is now the EMEA Google and YouTube standards and best practices for social and content production, scale programs globally that increased efficiency and awareness, and lead the strategies for tentpole moments that often exceeded global benchmarks.
The greatest impact I had in this role was empowering an under-resourced region of brilliant experts on sound creative strategies, ensure EMEA was a prioritised market for global and tentpole moments and set the tone for showcasing the impact truly global activations can have when the approach is both timely and geographically relevant in order to resonate with key audiences. Several achievements are below:
Public Relations,Branding,Social Media Management,Marketing Strategy,Marketing Strategy,Content Marketing,Other,Branding,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing
Technology
Put your e-mail in and we'll arrange a consultation call for you
Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.
My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.
Edufunder is an online fund sourcing site for students to fund their educations.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
