Quote from the client at Atmosphere (Referral contact listed below):
Daniel improved our ROI and grew our daily MQL count from the low teens to on average 75+ per day. He built out prospecting campaigns, lead form ads, display ads, and competitive branded search campaigns to set a foundation for huge growth, and we are grateful. Daniel left an indelible mark on the team. His professionalism and intuition were hugely valuable, and his ability to work with everyone across the company made it easy to accomplish big things.
Atmosphere TV is the world's largest streaming TV provider created exclusively for in-retail business television. They had just gone through a new round of funding, and I helped them deploy a paid acquisition strategy and develop a foundation for reporting and analytics.
Conducted market research to define a targeting approach. Advised on UX and landing page funnels. Built out prospecting campaigns, lead form ads, display ads, and competitive branded search campaigns to set a foundation for huge growth. Built out multitouch attribution within the ads program. I worked across the ads strategy team, growth teams, and analytics to design the acquisition and tracking program.
Quote from the client at Atmosphere (Referral contact listed below):
Daniel improved our ROI and grew our daily MQL count from the low teens to on average 75+ per day. He built out prospecting campaigns, lead form ads, display ads, and competitive branded search campaigns to set a foundation for huge growth, and we are grateful. Daniel left an indelible mark on the team. His professionalism and intuition were hugely valuable, and his ability to work with everyone across the company made it easy to accomplish big things.
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.
The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.