
Was able to increase cart sale revenue for them by 25% from the time we first engaged as well as an increased volume of both phone calls and lead submissions for their sales staff.
My role was to lead client communication, account strategy, as well as all implementation on Google Ads.
Top Performing PPC Strategies:
Was able to increase cart sale revenue for them by 25% from the time we first engaged as well as an increased volume of both phone calls and lead submissions for their sales staff.
Paid Ads,Google Shopping
Health & Wellness
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In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

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