Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.
This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.
Core Max Pro saw unprofitable performance on social - and was spending around $30K/ month just to move inventory.
They were looking to grow into a million dollar brand and beyond, but did not understand what part of the customer journey was breaking down.
Our process:
1) Survey customers to understand expectations and why performance is breaking down
2) Launch new creative testing (video, image, copy, headlines) to better match insights from customer surveys and test a divergent set of ad creative
3) Refine creative approach based on what is working and begin testing new audience cohorts
4) Begin monthly CRO testing to increase conversion rate on site and drive incremental revenue per click
4) Scale budgets as we see performance build
I managed our team through this process across the services provided - working with the clients on a weekly basis to deliver these results.
Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.
This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.
Paid Ads,CRO,Branding,Copywriting
Sports, Outdoors & Fitness
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.