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Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.
This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.
Core Max Pro saw unprofitable performance on social - and was spending around $30K/ month just to move inventory.
They were looking to grow into a million dollar brand and beyond, but did not understand what part of the customer journey was breaking down.
Our process:
1) Survey customers to understand expectations and why performance is breaking down
2) Launch new creative testing (video, image, copy, headlines) to better match insights from customer surveys and test a divergent set of ad creative
3) Refine creative approach based on what is working and begin testing new audience cohorts
4) Begin monthly CRO testing to increase conversion rate on site and drive incremental revenue per click
4) Scale budgets as we see performance build
I managed our team through this process across the services provided - working with the clients on a weekly basis to deliver these results.
Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.
This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.
Paid Ads,CRO,Branding,Copywriting
Sports, Outdoors & Fitness
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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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