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Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.
This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.
Core Max Pro saw unprofitable performance on social - and was spending around $30K/ month just to move inventory.
They were looking to grow into a million dollar brand and beyond, but did not understand what part of the customer journey was breaking down.
Our process:
1) Survey customers to understand expectations and why performance is breaking down
2) Launch new creative testing (video, image, copy, headlines) to better match insights from customer surveys and test a divergent set of ad creative
3) Refine creative approach based on what is working and begin testing new audience cohorts
4) Begin monthly CRO testing to increase conversion rate on site and drive incremental revenue per click
4) Scale budgets as we see performance build
I managed our team through this process across the services provided - working with the clients on a weekly basis to deliver these results.
Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.
This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.
Paid Ads,CRO,Branding,Copywriting
Sports, Outdoors & Fitness
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Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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