
Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.
This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.
Core Max Pro saw unprofitable performance on social - and was spending around $30K/ month just to move inventory.
They were looking to grow into a million dollar brand and beyond, but did not understand what part of the customer journey was breaking down.
Our process:
1) Survey customers to understand expectations and why performance is breaking down
2) Launch new creative testing (video, image, copy, headlines) to better match insights from customer surveys and test a divergent set of ad creative
3) Refine creative approach based on what is working and begin testing new audience cohorts
4) Begin monthly CRO testing to increase conversion rate on site and drive incremental revenue per click
4) Scale budgets as we see performance build
I managed our team through this process across the services provided - working with the clients on a weekly basis to deliver these results.
Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.
This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.
Paid Ads,CRO,Branding,Copywriting
Sports, Outdoors & Fitness
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.
the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.

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