
Significant month-over-month growth with very attractive and decreasing CAC and MER.
ROAM is a start-up luggage brand with a very unique product offering, premium luggage and travel accessories that can be fully customized by the customer. ROAM was challenged by the global COVID pandemic and needed to rebuild its marketing strategy as travel began to open up again.
Acting as CMO rebuilt entire brand and creative strategy including go-to-market approach. Build out and managed new creative team and agencies (paid, affiliate, pr) as well as internal team. In addition, led efforts to rebuild website, email strategy and tactics and partnerships.
Significant month-over-month growth with very attractive and decreasing CAC and MER.
CMO,Branding,Marketing Strategy,Email Marketing
Style & Fashion
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.

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