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I managed to quickly get in touch with Facebook and re-enable the account, and get started the next business day. We ended getting way more leads than anticipated, at a low cost per lead, using various lead-generating methods (eventually narrowing to those that were most effective). I also managed to lift the daily spend limitation even though it was a new account. We found that testimonials and short-form copy worked best for their services, along with a set of pictures that worked best, we scaled those creatives to accelerate the lead generation.
Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.
I was in charge of the whole Facebook ad process, from strategy, to implementation, to analysis/reporting, and adjustment. a one-man show for creating this brand's Facebook ad presence from zero. With zero data on what may have worked, I had to do the whole testing while under this time crunch to get results in time. We also were limited at first with Facebook's daily spend limitation for new accounts.
I managed to quickly get in touch with Facebook and re-enable the account, and get started the next business day. We ended getting way more leads than anticipated, at a low cost per lead, using various lead-generating methods (eventually narrowing to those that were most effective). I also managed to lift the daily spend limitation even though it was a new account. We found that testimonials and short-form copy worked best for their services, along with a set of pictures that worked best, we scaled those creatives to accelerate the lead generation.
Paid Ads,Copywriting,Paid Ads,Marketing Strategy,Content Marketing,Web Development,CRO
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Pinterest ads present a unique set of challenges with tracking. We have worked together with a world renowned engineering & development team as well as the internal Pinterest engineering & development team to create the most powerful & accurate tracking solution for Pinterest ads on the market!
Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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