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I managed to quickly get in touch with Facebook and re-enable the account, and get started the next business day. We ended getting way more leads than anticipated, at a low cost per lead, using various lead-generating methods (eventually narrowing to those that were most effective). I also managed to lift the daily spend limitation even though it was a new account. We found that testimonials and short-form copy worked best for their services, along with a set of pictures that worked best, we scaled those creatives to accelerate the lead generation.
Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.
I was in charge of the whole Facebook ad process, from strategy, to implementation, to analysis/reporting, and adjustment. a one-man show for creating this brand's Facebook ad presence from zero. With zero data on what may have worked, I had to do the whole testing while under this time crunch to get results in time. We also were limited at first with Facebook's daily spend limitation for new accounts.
I managed to quickly get in touch with Facebook and re-enable the account, and get started the next business day. We ended getting way more leads than anticipated, at a low cost per lead, using various lead-generating methods (eventually narrowing to those that were most effective). I also managed to lift the daily spend limitation even though it was a new account. We found that testimonials and short-form copy worked best for their services, along with a set of pictures that worked best, we scaled those creatives to accelerate the lead generation.
Paid Ads,Copywriting,Paid Ads,Marketing Strategy,Content Marketing,Web Development,CRO
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The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!
It's a newly launched service for a very small niche, ran entirely solo. The biggest difficulty is how to maintain the service relevant, so that it will gather a big enough volume of customers, while also staying true to the purpose of the product.
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In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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