I managed to quickly get in touch with Facebook and re-enable the account, and get started the next business day. We ended getting way more leads than anticipated, at a low cost per lead, using various lead-generating methods (eventually narrowing to those that were most effective). I also managed to lift the daily spend limitation even though it was a new account. We found that testimonials and short-form copy worked best for their services, along with a set of pictures that worked best, we scaled those creatives to accelerate the lead generation.

0.52
CPL

The Challenge

Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.

The Process

I was in charge of the whole Facebook ad process, from strategy, to implementation, to analysis/reporting, and adjustment. a one-man show for creating this brand's Facebook ad presence from zero. With zero data on what may have worked, I had to do the whole testing while under this time crunch to get results in time. We also were limited at first with Facebook's daily spend limitation for new accounts.

The Solution

I managed to quickly get in touch with Facebook and re-enable the account, and get started the next business day. We ended getting way more leads than anticipated, at a low cost per lead, using various lead-generating methods (eventually narrowing to those that were most effective). I also managed to lift the daily spend limitation even though it was a new account. We found that testimonials and short-form copy worked best for their services, along with a set of pictures that worked best, we scaled those creatives to accelerate the lead generation.

Skills Used

Paid Ads,Copywriting,Paid Ads,Marketing Strategy,Content Marketing,Web Development,CRO

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

CPO

Bulletproof 360

Help grow the direct to consumer business for Bulletproof 360 / ecommerce business

Orofino Restaurant

I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!

EverlyWell

Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.

1

CPO

Speed Beez

Conversion Rate Optimization for this brand and initial email marketing & advertising

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.