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I managed to quickly get in touch with Facebook and re-enable the account, and get started the next business day. We ended getting way more leads than anticipated, at a low cost per lead, using various lead-generating methods (eventually narrowing to those that were most effective). I also managed to lift the daily spend limitation even though it was a new account. We found that testimonials and short-form copy worked best for their services, along with a set of pictures that worked best, we scaled those creatives to accelerate the lead generation.
Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.
I was in charge of the whole Facebook ad process, from strategy, to implementation, to analysis/reporting, and adjustment. a one-man show for creating this brand's Facebook ad presence from zero. With zero data on what may have worked, I had to do the whole testing while under this time crunch to get results in time. We also were limited at first with Facebook's daily spend limitation for new accounts.
I managed to quickly get in touch with Facebook and re-enable the account, and get started the next business day. We ended getting way more leads than anticipated, at a low cost per lead, using various lead-generating methods (eventually narrowing to those that were most effective). I also managed to lift the daily spend limitation even though it was a new account. We found that testimonials and short-form copy worked best for their services, along with a set of pictures that worked best, we scaled those creatives to accelerate the lead generation.
Paid Ads,Copywriting,Paid Ads,Marketing Strategy,Content Marketing,Web Development,CRO
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Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.
Challenges:
Strategies:
My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.
The previous marketing agency was developing a ton of pages and providing blog assets, but after four years, they just couldn't deliver in developing actionable leads. So when taking over the customer, we had to rebuild the customer website, build out an email campaign and work on programs that make the phones ring.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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