Delivered ad global PR and marketing strategy for the foreign affairs and a content handbook for speeches mainly. reaching out to over 58 countries mainly in the EU, allienging governments, airlines and stakeholders towards freeing up airspace to lower cost for airlines, increase services and routes for users.

The Challenge

The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 83% of total air traffic. Support many areas of aviation activity and help formulate industry policy on critical aviation issues.​


IATA was looking for support in there foreign affairs department, looking to support the VP head of Europa ( iata's largest region) directly through the creation of a PR & Marketing campaign to build cohesion between governments and aviation industry stakeholders.

The Process

Design a strategic plan of meeting, congresses, talks and panels to get the message across to key players and decision makers to take action global industry decisions

The Solution

Delivered ad global PR and marketing strategy for the foreign affairs and a content handbook for speeches mainly. reaching out to over 58 countries mainly in the EU, allienging governments, airlines and stakeholders towards freeing up airspace to lower cost for airlines, increase services and routes for users.

Skills Used

CMO,Content Marketing,Copywriting,Branding,Marketing Strategy,Public Relations,Other,CUSTOM,Other

Industry

Nonprofit & Government

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Wise Lines

Fedrigoni

Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.

0.6

CPL

Moonai Kids

Create Moonai Kids Awareness online.

0.4

ROAS

K9 Katering

The challenge with this client was to achieve a 30% + improvement on the ROAS compared to the previous 6-12 months. With limited content and no budget for new creatives.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.