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We were able to improve ROAS by 325% within the first 60 days and climbing even further with sales improving into the 4th Quarter as we have the new structure in place and figuring out how to improve the ROAS on the front end even further.
Sales are up 35% in the last 60 days.
This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
My main focus was to focus first on getting the ads breakeven and profitable on the front end. I did this by implementing a new campaign structure with the FB/IG ads and building out new creatives and new audiences to target with our campaigns. We also figured out what was our max allowable cost per acquisition cost was and worked the numbers back from that to figure out what the max we were willing to pay for conversions was.
After that we focused on increasing 60 day LTV and creating campaigns across advertising, email, and SMS to drive more sales after the initial purchase.
We were able to improve ROAS by 325% within the first 60 days and climbing even further with sales improving into the 4th Quarter as we have the new structure in place and figuring out how to improve the ROAS on the front end even further.
Sales are up 35% in the last 60 days.
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Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
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