Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance

This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.

They were the "new kids on the block" and their goal was to cut into the existing market share.

Most people search for dispensaries if they already don't have a favourite one they go to.

We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.

This was all done within 5 months of starting.

They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.

Important to note that they weren't doing any other form on online marketing.

Factor was looking to efficiently scale and continue aggressive growth in order to be acquired.

Improve ROAS and allow the owner to focus on other aspects of the business.