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We were able to increase CVR by upwards of 35% test over test in Facebook channels.
They offer a unique product that the world isn't familiar with. Explaining the science behind the product in addition to providing competitive differntiators were very important.
I was the lead CRO manager for the client and lead weekly meetings and CRO strategy. Our specific focus were landing pages tailored to advertising channels PrettyLitter was expanding into (pinterest, facebook, affiliate, etc.). After identifying USPs, I creatively worked through the website to understand what information was missing in the flow and then leveraged landing pages to address this information. In addition, since the product is a subscription, we had to pay special emphasis on convenience and ease of use of the product. Science + Ease of Use copy ended up being our winning formula that we were able to replicate and apply across multiple channels.
We were able to increase CVR by upwards of 35% test over test in Facebook channels.
Branding,Content Marketing,CRO
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As the marketing manager supporting the work of the main account manager, I was tasked with improving their website UX/UI, and content, I was in charge of their social media and helped create more content for their blog. The main challenge was to increase social media engagement and create a better understanding what Gaviti has to offer.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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