Reduced overall cost per lead by 60% and increased quality of leads from all sources
Optimize ads performance and search engine rankings
Optimizing digital ads for traffic and lead generation and SEO for website copy
Reduced overall cost per lead by 60% and increased quality of leads from all sources
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Copywriting,Marketing Strategy,Web Development,SEO,Web Development
Electronics
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Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.