Reduced overall cost per lead by 60% and increased quality of leads from all sources
Optimize ads performance and search engine rankings
Optimizing digital ads for traffic and lead generation and SEO for website copy
Reduced overall cost per lead by 60% and increased quality of leads from all sources
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Copywriting,Marketing Strategy,Web Development,SEO,Web Development
Electronics
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
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Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.