A 20% reduction in cost per lead, meant savings of hundreds of thousands of dollars in advertising spend for Salesforce.

0.2
CPL

The Challenge

With such a large account, Salesforce APAC needed support from an Agency to audit and review their Google Ads setup and then implement the recommended and approved changes.

The Process

I led the team which did a deep dive into the account, uncovering several issues and non-standard practicies. Following our audit, we were tasked with implementing the changes over a 2 month period to help the Salesforce team build a solid account structure.

The Solution

A 20% reduction in cost per lead, meant savings of hundreds of thousands of dollars in advertising spend for Salesforce.

Skills Used

Paid Ads

paid ads
Industry

Technology

technology

Results by the numbers

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