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A 20% reduction in cost per lead, meant savings of hundreds of thousands of dollars in advertising spend for Salesforce.
With such a large account, Salesforce APAC needed support from an Agency to audit and review their Google Ads setup and then implement the recommended and approved changes.
I led the team which did a deep dive into the account, uncovering several issues and non-standard practicies. Following our audit, we were tasked with implementing the changes over a 2 month period to help the Salesforce team build a solid account structure.
A 20% reduction in cost per lead, meant savings of hundreds of thousands of dollars in advertising spend for Salesforce.
Paid Ads
Technology
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Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.
Kristen Levine is a Pet Lifestyle Expert who specializes in giving excellent recommendation and advice to pet parents. She has 115k Facebook fans and 120k blog visitors a month, but she couldn't seem to figure out Instagram. She had 4k followers and could not seem to grow no matter what she tried.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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