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I used a lookalike audience of his newsletter list and past customers to get webinar registrations for his pastel painting training. I was able to get webinar registrations at a very low price of 61 cents. The webinar had a course that sold for over $300.
Overall the campaign generated a 14X ROAS. Which was an insane return in a very niche audience, but when you have the right audience, ad creative, and landing page this is possible.
The challenge for this project was that the client has never ran any ads on social and had no prior data to leverage. The client also didn't know if there was a market for his product on social.
I was the paid ads strategist and helped with creating an initial strategy on social, tracking implementation, and setting up campaigns.
I used a lookalike audience of his newsletter list and past customers to get webinar registrations for his pastel painting training. I was able to get webinar registrations at a very low price of 61 cents. The webinar had a course that sold for over $300.
Overall the campaign generated a 14X ROAS. Which was an insane return in a very niche audience, but when you have the right audience, ad creative, and landing page this is possible.
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We worked with consumer media, specialized media, general news, business, technology, entertainment, internationals, relevant trade media, and opinion leaders to help position the company in the US Hispanic and general market.
This e-commerce based Matcha powder company boasts the largest collection of Matcha anywhere. Though their profit margins were consistently solid prior to using DIDO AGENCY, they weren’t leveraging their network of past-buyers to the fullest extent. Matcha Outlet realized it needed to optimize marketing efforts to stay in touch with consumers between purchases.
I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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