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I used a lookalike audience of his newsletter list and past customers to get webinar registrations for his pastel painting training. I was able to get webinar registrations at a very low price of 61 cents. The webinar had a course that sold for over $300.
Overall the campaign generated a 14X ROAS. Which was an insane return in a very niche audience, but when you have the right audience, ad creative, and landing page this is possible.
The challenge for this project was that the client has never ran any ads on social and had no prior data to leverage. The client also didn't know if there was a market for his product on social.
I was the paid ads strategist and helped with creating an initial strategy on social, tracking implementation, and setting up campaigns.
I used a lookalike audience of his newsletter list and past customers to get webinar registrations for his pastel painting training. I was able to get webinar registrations at a very low price of 61 cents. The webinar had a course that sold for over $300.
Overall the campaign generated a 14X ROAS. Which was an insane return in a very niche audience, but when you have the right audience, ad creative, and landing page this is possible.
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Edufunder is an online fund sourcing site for students to fund their educations.
Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.
At Think Influence we were tasked to introduce incard as the new super-app of e-commerce entrepreneurs on their instagram account. We had to re-boot their account with a new strategy emphasizing community, feature benefits, and team.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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