Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
After working with us for a little over a year, they had grown to average 1,723,056 visitors per month, worth over $600,000. This represents a 287% increase in traffic, and an extra $440,000 in monthly traffic value.
When Pew Pew Tactical first came to us in December 2017, they had done 600,000 organic visitors the month previous, worth an estimated $160,000. They knew this was their most important acquisition channel, but wanted to pour some gas on the fire.
One of the most important changes made during this time period was the introduction of a new editor, which has allowed PPT to publish more content than ever before based on our analysis of which keywords would be most likely to provide a solid ROI.
Combined with our other efforts, this is working very well to make them a dominant player in their industry.
Because PPT was offering a $1,000 scholarship to students who could come up with the most innovative gun law reforms, we were able to reach out to colleges and universities to be included in their lists of publicly available scholarships. This generated very high-value .edu links from authoritative websites, which has helped to increase the perceived authority of the PPT domain.
Like nearly all campaigns, we reached out to other industry blogs to secure guest posts on their sites. From just one mail merge we were able to secure 15 separate opportunities that met the client’s standards, which kept the content team busy for several weeks.
One way to find potential link opportunities is to take a deep-dive into the links your competitors already have. In this case, we were able to do that with a few competitors that had deleted some of their previous content or had gone downhill in terms of editorial quality, convincing the same people that linked to them to link to our site instead.
In recent months, we’ve found great success in driving traffic to this particular site by posting their content to Reddit and engaging in discussions there. This isn’t strictly link building, but it does help to drive referral traffic when there are already active communities around the topic that don’t mind outside links being posted, plus we believe that social signals are likely a part of Google’s algorithm now, from anecdotal evidence.
Featured Snippets, which are sections of information Google pulls directly into the search results, command a lot of the organic traffic for the queries in which they appear. PPT ranks #1 for a lot of terms where they don’t hold the featured snippet, meaning they were missing out on a lot of traffic. Over the course of several month, we modified their existing content, making HMTL title tag and ordered list changes, tuning page titles to suit search intent, and more to help them win more featured snippet boxes.
After working with us for a little over a year, they had grown to average 1,723,056 visitors per month, worth over $600,000. This represents a 287% increase in traffic, and an extra $440,000 in monthly traffic value.
SEO
Sports, Outdoors & Fitness
Put your e-mail in and we'll arrange a consultation call for you
As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
