I was able to reduce their cost per acquisition to $43 from $120.
NorCal Physiotherapy is a physiotherapy clinic that specializes in working with athletes. They had been running Google Ads themselves for a while with a cost per acquisition of approximately $120. Their goal was to be able to bring it below $60.
I completely restructured their Google Ads account, revamped the copy and included a display retargeting campaign.
I was able to reduce their cost per acquisition to $43 from $120.
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Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
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In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
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