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Increased website speed by 2-3 seconds overall
Increased the number of pages which are indexed by over 5k
Created structured schema guide and implemented structured schema to high value pages to get them to rank better.
Audited local SEO and created a game plan for how to work with GMB. Cleaned up GMB and improved listings for all locations across USA.
Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.
My Role: I was the SEO lead for this account.
What I did:
Increased website speed by 2-3 seconds overall
Increased the number of pages which are indexed by over 5k
Created structured schema guide and implemented structured schema to high value pages to get them to rank better.
Audited local SEO and created a game plan for how to work with GMB. Cleaned up GMB and improved listings for all locations across USA.
SEO
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Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
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