
Increased website speed by 2-3 seconds overall
Increased the number of pages which are indexed by over 5k
Created structured schema guide and implemented structured schema to high value pages to get them to rank better.
Audited local SEO and created a game plan for how to work with GMB. Cleaned up GMB and improved listings for all locations across USA.
Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.
My Role: I was the SEO lead for this account.
What I did:
Increased website speed by 2-3 seconds overall
Increased the number of pages which are indexed by over 5k
Created structured schema guide and implemented structured schema to high value pages to get them to rank better.
Audited local SEO and created a game plan for how to work with GMB. Cleaned up GMB and improved listings for all locations across USA.
SEO
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.

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