
Increased website speed by 2-3 seconds overall
Increased the number of pages which are indexed by over 5k
Created structured schema guide and implemented structured schema to high value pages to get them to rank better.
Audited local SEO and created a game plan for how to work with GMB. Cleaned up GMB and improved listings for all locations across USA.
Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.
My Role: I was the SEO lead for this account.
What I did:
Increased website speed by 2-3 seconds overall
Increased the number of pages which are indexed by over 5k
Created structured schema guide and implemented structured schema to high value pages to get them to rank better.
Audited local SEO and created a game plan for how to work with GMB. Cleaned up GMB and improved listings for all locations across USA.
SEO
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The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.
Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.
When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

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