Heritage Water Tanks Case Study

The Challenge

Heritage has grown from a minor player online to a dominant one, in only 8 months.

The Process

SEO

SEO was a big focus for Heritage, and there was plenty of room for improvement. Work began with a technical site audit which led to the diagnosis of a number of technical issues preventing the site ranking higher for key terms. With this resolved, a content plan was developed to capture more relevant traffic, particularly informational searches and longer tail queries, and a white hat link building strategy to help build the site authority. The growth was steady but dramatic and the impact has been felt on Heritage’s bottom line.

GOOGLE ADS

Google Ads had been a major lead generation source for Heritage for around 5 years, and they’d seen solid success. From reviewing the account, however, Pathfinder identified a number of issues which were causing significant waste in ad spend. By rolling out a new campaign structure plus a few advanced segmentation strategies, efficiency across the entire account was improved dramatically

LEAD GENERATION

Finally, in order to reduce the reliance of lead generation on Google, Bing Ads and Facebook Ads were added to the marketing mix in order to complement their overall lead generation efforts. These platforms have provided additional lead channels at a cost per lead of as little as half that of their other channels

The Solution

300% increase in organic search growth

200% increase in organic search leads

45% increase in Google Ads leads

35% decrease in CPL

Website

https://heritagetanks.com.au

Skills Used

SEO,Paid Ads,Paid Ads

Industry

Home & Garden

Results by the numbers

Get Started

More Case Study

0.5 CPO

kari gran

Small start-up still mostly run by it's co-founders. Scrappy, smart and focused, my goal is to build top-line revenue and customers for the brand with a very small budget, so creativity is key.

Read Case Study

0.58 ROAS

Bear Butt

Client for B2C eCommerce selling outdoor camping hammocks. They were struggling with their Search campaigns and wanted an audit and action plan for improvement.

Read Case Study

Rescue Business Tax Services LLC

Built a new brand from the ground up as an offshoot to the client's original business.

Read Case Study

1.78 ROAS

Just In Case

Just In Case is an online store selling phone charging accessories. They reached out to us to get more sales at a better margin.

Read Case Study

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

‍

Read Case Study

Lake Art Glass

‍Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Read Case Study

Wise Lines

‍Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Read Case Study

Gradelink

‍Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Read Case Study