Our SEO efforts drastically boosted the performance of the site.

From increased user traffic to higher conversion rates, we gave the new company a much needed digital facelift.

Again, we have to stress the importance of understanding the company’s unique value proposition. Without it, you’re just shooting blind.

Because we understood what the company was trying to accomplish, every header, piece of copy, and URL was aligned.

By the numbers, the effort:

  • Increased new users by 68%
  • Grew organic traffic by 101%
  • Raised conversion rate to 7%
  • Improved online revenue by 2,134%


2,134%
Improved online revenue

The Challenge

The Challenge of of Startup Growth

What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.

Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.

We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:

Understanding the company’s core value proposition and drive.

Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.

Addressing website architecture problems with user-centric best practices.

The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.

Identify competitor SEO strategies to implement off-page SEO tactics.

A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.

The Process

Solution

The solution we came up with was a comprehensive web audit with SEO best practices in mind, combined with a customer-first navigational strategy. The focus of our optimization efforts was:

  • Page speed
  • Image load time
  • URL redirects
  • URL structure
  • Metadata
  • Headers
  • Alt text
  • Duplicate content
  • Site health
  • Sitemaps and robots.txt file verification
  • External link checks


The Solution

Our SEO efforts drastically boosted the performance of the site.

From increased user traffic to higher conversion rates, we gave the new company a much needed digital facelift.

Again, we have to stress the importance of understanding the company’s unique value proposition. Without it, you’re just shooting blind.

Because we understood what the company was trying to accomplish, every header, piece of copy, and URL was aligned.

By the numbers, the effort:

  • Increased new users by 68%
  • Grew organic traffic by 101%
  • Raised conversion rate to 7%
  • Improved online revenue by 2,134%


Skills Used

SEO

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

$1.27M

Sales

HearGift

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

2.01

ROAS

Kenko

They had good results with ads but wanted to scale with more consistency

0.7

ROAS

The Hundreds

Their challenge was that they are unable to scale new users acquisitions.

0.28

CPO

The Coaches Site

  • Drive awareness and traffic to content/website
  • Increase membership subscriptions
  • Reduce membership churn

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.