Consistently remained 10% or below CPA target as it decreased post launch while scaling spend from start to $7.5k daily

0.5
CPO

The Challenge

Launched new brand in April of 2021. Unique challenge was avoiding leveraging all marketing on celebrity status of Bobby Flay to ensure longevity

The Process

Launched brand from the start. Creating all social and search accounts, Implement tracking, Make creatives from base assets, write copy and content. Continually test and optimize growing spend to over $7k a day.

The Solution

Consistently remained 10% or below CPA target as it decreased post launch while scaling spend from start to $7.5k daily

Skills Used

Paid Ads,Paid Ads,Content Marketing,Copywriting,Marketing Strategy,Google Shopping,Paid Ads,Paid Ads

Industry

Pets

Results by the numbers

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  • To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.


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  • Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

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