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The Open Houses generated approximately 100 new inquiries for the school with a 10% conversion rate, resulting in 10 new enrollments that generated in average $24,000/year per child.
The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).
As BIS Houston's Marketing Manager I was in charge of developing and executing the Marketing Strategy, managing the advertiser relationships, and designing graphics to promote both in-school events for current families, and to promote the school within the Houston community.
However, my biggest accomplishment with BIS Houston was the planning, advertising and executing of the school's Open Houses which resulted in a source of additional lead generation for the school.
Part of my efforts revolved around finding viable advertising opportunities and tracking their performance with Google Analytics to ensure ROI. For the Open Houses I was also in charge with designing the landing page that collected the leads, tracking attendance, performance, and promoting the event through various means, including Facebook Advertising.
The Open Houses generated approximately 100 new inquiries for the school with a 10% conversion rate, resulting in 10 new enrollments that generated in average $24,000/year per child.
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We started collaborating in 2017 when the client started looking for ways to engage and connect with a vast direct-to-consumer audience of individuals suffering from developmental and learning disorders or psychological traumas and their family members.
Because of the climate of the industry, many potential leads were wary of medical claims and were looking for evidence of efficacy.
GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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