The Open Houses generated approximately 100 new inquiries for the school with a 10% conversion rate, resulting in 10 new enrollments that generated in average $24,000/year per child.

The Challenge

The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).

The Process

As BIS Houston's Marketing Manager I was in charge of developing and executing the Marketing Strategy, managing the advertiser relationships, and designing graphics to promote both in-school events for current families, and to promote the school within the Houston community.


However, my biggest accomplishment with BIS Houston was the planning, advertising and executing of the school's Open Houses which resulted in a source of additional lead generation for the school.


Part of my efforts revolved around finding viable advertising opportunities and tracking their performance with Google Analytics to ensure ROI. For the Open Houses I was also in charge with designing the landing page that collected the leads, tracking attendance, performance, and promoting the event through various means, including Facebook Advertising.

The Solution

The Open Houses generated approximately 100 new inquiries for the school with a 10% conversion rate, resulting in 10 new enrollments that generated in average $24,000/year per child.

Skills Used

Paid Ads,Paid Ads,Web Development,Other

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.76

CPO

Posturepro

They were looking to improve their results on Facebook, Google ads & email marketing

The Linen Works

Before we stepped in to help, Larissa’s email marketing strategy consisted of sending 1-2 emails a month that did not successfully create leads or gain traction. Though she had around 65,000 email addresses, she was not effectively capitalizing on them.

NOW Branding

Write blogs to help boost SEO results and create client portfolio pages. I was in charge of writing blogs on specific key topics to help boost results for our PPC Lead Generation Campaign.

American Eagle Outfitters

The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.