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We went from developing a few phone calls per month to developing over 30 calls per week and we are currently working on launching a new website that will improve the company's ranks that will drive more growth for the company.
The previous marketing agency was developing a ton of pages and providing blog assets, but after four years, they just couldn't deliver in developing actionable leads. So when taking over the customer, we had to rebuild the customer website, build out an email campaign and work on programs that make the phones ring.
We completely overhauled the website, PPC campaigns, Hail Storm campaigns and we are now developing leads that are actionable for the customer.
We went from developing a few phone calls per month to developing over 30 calls per week and we are currently working on launching a new website that will improve the company's ranks that will drive more growth for the company.
Web Development,Web Development,Copywriting,Paid Ads,Email Marketing,Paid Ads,SEO
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
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