The site was met with rave reviews from customers and retailers. The brand has continued to grow within the structure established; adding new content and social channels, to educate and serve the artist community.

The Challenge

Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.

The Process

A new website, logo, copy and product photography were used to create an aspirational and vibrant story for artists, distributors and retail partners. The site needed to feel as rich and unique as the products themselves. I was the lead strategist, guiding both the client and the creative team to develop a digital footprint that was competitive, search-friendly and aspirational enough to convert plein air and portrait artists away from larger brand names and mass market oils.

The Solution

The site was met with rave reviews from customers and retailers. The brand has continued to grow within the structure established; adding new content and social channels, to educate and serve the artist community.

Skills Used

Marketing Strategy,SEO

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Cycle Neron

Limited ressources, getting creatives for ads, working with a poor web agency

9

ROAS

Sennheiser Asia

Sennheiser had a small marketing budget as their online store in Asia was just built with Singapore as their test market. The challenge ahead was to help scale their online revenue through growth marketing.

Edie Productions

EDP needed a professional website built, designed, and optimized for their commercial cinematography business. The target audience was high-end local businesses seeking a top-notched marketing team that handled everything from casting to ad management.

1

CPO

Bloomist

I was brought on to help grow the brand using digital advertising and was given a $5,000 media budget to work with. I was able to help scale them up to over $25,000 spend within the same year across a variety of media channels while meeting ROAS standards set by the owner.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.