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This 4 month campaign added over 3,000 new members while having a brand recall score over 80%.
National Payroll Institute wanted to introduce their new brand while driving new member sign ups for payroll professionals across Canada.
The strategy was to showcase prominent NPI members and tell their stories to payroll professionals, accounting and HR professionals with an ‘omni-digital” approach.
Using video, static and carousel media we pushed out the message on LinkedIn, programmatic and CTV channels (targeting professional job titles), Facebook, Instagram (targeting users with interests in Accounting/HR) and YouTube (targeting in-market users seeking payroll profession information). We directed this traffic to carefully constructed landing pages to capture visitor information and drive them deeper into the website.
This 4 month campaign added over 3,000 new members while having a brand recall score over 80%.
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Samsung operated in a highly competitive market for mobile phones. In Asia, there was always stiff competition with Chinese phone makers, and of course, Apple. For their flagship phones, it was necessary to stand out from the competition, with unique and highly visible formats in a cluttered, highly competitive environment, but it was even more important to approach the campaigns with a strong conquest approach.
I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
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Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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