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This 4 month campaign added over 3,000 new members while having a brand recall score over 80%.
National Payroll Institute wanted to introduce their new brand while driving new member sign ups for payroll professionals across Canada.
The strategy was to showcase prominent NPI members and tell their stories to payroll professionals, accounting and HR professionals with an ‘omni-digital” approach.
Using video, static and carousel media we pushed out the message on LinkedIn, programmatic and CTV channels (targeting professional job titles), Facebook, Instagram (targeting users with interests in Accounting/HR) and YouTube (targeting in-market users seeking payroll profession information). We directed this traffic to carefully constructed landing pages to capture visitor information and drive them deeper into the website.
This 4 month campaign added over 3,000 new members while having a brand recall score over 80%.
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