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Initial results were positive, with revenues slightly exceeding previous YoY results, which was good. We didn’t break anything. But results continued to improve with ongoing optimizations and learning more about the brand.
We continued to ad channels, like programmatic ads for the travel industry, revenues continued to climb. Innovative inside their marketing strategies took the company from outdated to innovative and they won big. By 6 months into the engagement, the hotel was pulling in the best monthly revenues they’d ever experienced in their 125 year history.
my team was nominated for an award at HSMAI and won first place at the 2018 convention for the project.
the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.
As you can imagine with a brand that old, there’s a lot of data to look through. We started with seasonality analysis for the previous decade and dove into a full digital audit for every channel to see what has worked and what hasn’t.
after collecting, organizing, reviewing, and modeling their performance data, we created a digital marketing strategy using all current and some new digital channels to target their audiences.
new channel strategies were built, launched, and optimized based on initial results.
Initial results were positive, with revenues slightly exceeding previous YoY results, which was good. We didn’t break anything. But results continued to improve with ongoing optimizations and learning more about the brand.
We continued to ad channels, like programmatic ads for the travel industry, revenues continued to climb. Innovative inside their marketing strategies took the company from outdated to innovative and they won big. By 6 months into the engagement, the hotel was pulling in the best monthly revenues they’d ever experienced in their 125 year history.
my team was nominated for an award at HSMAI and won first place at the 2018 convention for the project.
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The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
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