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Initial results were positive, with revenues slightly exceeding previous YoY results, which was good. We didn’t break anything. But results continued to improve with ongoing optimizations and learning more about the brand.
We continued to ad channels, like programmatic ads for the travel industry, revenues continued to climb. Innovative inside their marketing strategies took the company from outdated to innovative and they won big. By 6 months into the engagement, the hotel was pulling in the best monthly revenues they’d ever experienced in their 125 year history.
my team was nominated for an award at HSMAI and won first place at the 2018 convention for the project.
the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.
As you can imagine with a brand that old, there’s a lot of data to look through. We started with seasonality analysis for the previous decade and dove into a full digital audit for every channel to see what has worked and what hasn’t.
after collecting, organizing, reviewing, and modeling their performance data, we created a digital marketing strategy using all current and some new digital channels to target their audiences.
new channel strategies were built, launched, and optimized based on initial results.
Initial results were positive, with revenues slightly exceeding previous YoY results, which was good. We didn’t break anything. But results continued to improve with ongoing optimizations and learning more about the brand.
We continued to ad channels, like programmatic ads for the travel industry, revenues continued to climb. Innovative inside their marketing strategies took the company from outdated to innovative and they won big. By 6 months into the engagement, the hotel was pulling in the best monthly revenues they’d ever experienced in their 125 year history.
my team was nominated for an award at HSMAI and won first place at the 2018 convention for the project.
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LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being. Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive
stronger sales.
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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