Initial results were positive, with revenues slightly exceeding previous YoY results, which was good. We didn’t break anything. But results continued to improve with ongoing optimizations and learning more about the brand.


We continued to ad channels, like programmatic ads for the travel industry, revenues continued to climb. Innovative inside their marketing strategies took the company from outdated to innovative and they won big. By 6 months into the engagement, the hotel was pulling in the best monthly revenues they’d ever experienced in their 125 year history.


my team was nominated for an award at HSMAI and won first place at the 2018 convention for the project.

3
ROAS

The Challenge

the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.

The Process

As you can imagine with a brand that old, there’s a lot of data to look through. We started with seasonality analysis for the previous decade and dove into a full digital audit for every channel to see what has worked and what hasn’t.


after collecting, organizing, reviewing, and modeling their performance data, we created a digital marketing strategy using all current and some new digital channels to target their audiences.


new channel strategies were built, launched, and optimized based on initial results.

The Solution

Initial results were positive, with revenues slightly exceeding previous YoY results, which was good. We didn’t break anything. But results continued to improve with ongoing optimizations and learning more about the brand.


We continued to ad channels, like programmatic ads for the travel industry, revenues continued to climb. Innovative inside their marketing strategies took the company from outdated to innovative and they won big. By 6 months into the engagement, the hotel was pulling in the best monthly revenues they’d ever experienced in their 125 year history.


my team was nominated for an award at HSMAI and won first place at the 2018 convention for the project.

Skills Used

Paid Ads,Paid Ads,Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Content Marketing,Email Marketing,Marketing Strategy,SEO

Industry

Travel & Leisure

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

$1M

Monthly Revenue

Zest Dental Solutions

Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were

  • The client is a leader in the space which makes new customer acquisition strategies/expansion more difficult 
  • They had no great offers to use in their campaigns 
  • Sophisticated B2B audience
  • Brand loyalty to competitors in the market


The strategy

I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.


After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.


Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.





6.52

CPL

Fixed Fee Design

They wanted a strong agency to generate leads for their business

0.2

CPO

Patch plants

Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.


The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.

Billage

Billage is a CRM and invoicing software for SMB and freelances. The challenge was to increase leads through PPC and CRO and to get a lower CPC.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.