Now the ads are profitable for their main product, and the AOV has increased by 10%
Their ads are not profitable and all their sales come from the owner's influence in the market. The average order value and LTV are too low.
After auditing their ad account I saw they were running ads in a very bad way. I changed the ad structure and the ads started performing immediately.
I am helping them to introduce new upsell that increase the AOV plus modifying their funnel so the LTV also increases.
Now the ads are profitable for their main product, and the AOV has increased by 10%
Paid Ads,Paid Ads,Google Shopping
Sports, Outdoors & Fitness
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Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
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