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At first, we struggled with the number of leads and cost per lead that we were driving. We ultimately discovered that there was a specific sub-vertical of therapy - EMDR that there was a huge demand for, and not many licensed therapists. A number of our new prospects came in from there.
We started a practice from scratch, and didn't have many insurance contracts. I built a high converting website, wrote sales scripting to close prospects (and much more).
We spent the time diving into our clients psyche, and building a problem/solutions focused round of website copy. We explored multiple verticals in pay per click ads, doing comprehensive keyword research, and using our copywriting framework to write the Google/Microsoft Ads as well. On the marketing budgeting side, we also built a profit and growth forecast, to allow us to understand what 'success' and 'failure' is, using that to guide our marketing strategy.
At first, we struggled with the number of leads and cost per lead that we were driving. We ultimately discovered that there was a specific sub-vertical of therapy - EMDR that there was a huge demand for, and not many licensed therapists. A number of our new prospects came in from there.
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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