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At first, we struggled with the number of leads and cost per lead that we were driving. We ultimately discovered that there was a specific sub-vertical of therapy - EMDR that there was a huge demand for, and not many licensed therapists. A number of our new prospects came in from there.
We started a practice from scratch, and didn't have many insurance contracts. I built a high converting website, wrote sales scripting to close prospects (and much more).
We spent the time diving into our clients psyche, and building a problem/solutions focused round of website copy. We explored multiple verticals in pay per click ads, doing comprehensive keyword research, and using our copywriting framework to write the Google/Microsoft Ads as well. On the marketing budgeting side, we also built a profit and growth forecast, to allow us to understand what 'success' and 'failure' is, using that to guide our marketing strategy.
At first, we struggled with the number of leads and cost per lead that we were driving. We ultimately discovered that there was a specific sub-vertical of therapy - EMDR that there was a huge demand for, and not many licensed therapists. A number of our new prospects came in from there.
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pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.
The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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