The leads’ meeting and purchase rates improved and we were able to set goals for cost per meeting instead of cost per lead.

0.15
CPO

The Challenge

Facebook leads ads for Peugeot cars to generate low-cost leads but also low-quality leads that result in low rates between leads to meetings or purchases.

The Process

As the social expert of the client, I recommended we start to upload offline campaign data, including meetings and purchases data, and connect it to Facebook offline campaign ads in order to increase the lead quality.

The Solution

The leads’ meeting and purchase rates improved and we were able to set goals for cost per meeting instead of cost per lead.

Skills Used

Paid Ads

Industry

Automotive & Transportation

Results by the numbers

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0.34

ROAS

Premier Food Safety

This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.


We faced several challenges.


  • They target restaurant employees and we were in the middle of a pandemic
  • The user experience of the website was not optimal
  • We were unable to track adds to cart, abandoned carts or anyone who started the purchase without completing it.


Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.

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Festival Pass

The world's first live events subscription service across music, film, food & wine, theater, tech & innovation and more.


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- Paid Media on Facebook & Instagram

- Paid Media Strategies & Funnels

- Landing Pages

- Advertising Strategy

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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads.  Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.

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