Since working with LessonsUp, we have:



  • Reduced the cost per lead by 30% through careful campaign management;
  • Achieved an average cost per lead of just $1.92 compared to an industry average for the education of $55;
  • Attained an average CTR of > 3.00%;
  • Achieved a conversion rate of 8% since working together;
  • Doubled the number of sign-ups;
  • Get more than 25,000 impressions.
0.7
CPR

The Challenge

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

The Process

In order to achieve the goal, we have decided to



  • Carry out multiple audits for the site;
  • Optimise the existing workflow of generating signups to the LessonsUp career job search programme.
  • Drive traffic using community engagement and paid advertising to the landing page which we’ll also be optimising using the wireframe.

The Solution

Since working with LessonsUp, we have:



  • Reduced the cost per lead by 30% through careful campaign management;
  • Achieved an average cost per lead of just $1.92 compared to an industry average for the education of $55;
  • Attained an average CTR of > 3.00%;
  • Achieved a conversion rate of 8% since working together;
  • Doubled the number of sign-ups;
  • Get more than 25,000 impressions.
Skills Used

Paid Ads,Paid Ads,Paid Ads,Branding,SEO,Other,Copywriting,Content Marketing,Other,Web Development

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Raw Fountain Juice

Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Raw Fountain Juice discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.

0.9

CPL

Home of the Clean

Client's website was not tracking any leads, and did not rank for any keywords locally.

2

ROAS

Motowey

The brand was struggling to acquire new customers and had no strategy with their paid media. I was able to create a strategy from scratch and eventually get them from breaking even to being profitable with their paid campaigns.

Linus Bike

This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.


A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.


They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.