Since working with LessonsUp, we have:



  • Reduced the cost per lead by 30% through careful campaign management;
  • Achieved an average cost per lead of just $1.92 compared to an industry average for the education of $55;
  • Attained an average CTR of > 3.00%;
  • Achieved a conversion rate of 8% since working together;
  • Doubled the number of sign-ups;
  • Get more than 25,000 impressions.
0.7
CPR

The Challenge

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

The Process

In order to achieve the goal, we have decided to



  • Carry out multiple audits for the site;
  • Optimise the existing workflow of generating signups to the LessonsUp career job search programme.
  • Drive traffic using community engagement and paid advertising to the landing page which we’ll also be optimising using the wireframe.

The Solution

Since working with LessonsUp, we have:



  • Reduced the cost per lead by 30% through careful campaign management;
  • Achieved an average cost per lead of just $1.92 compared to an industry average for the education of $55;
  • Attained an average CTR of > 3.00%;
  • Achieved a conversion rate of 8% since working together;
  • Doubled the number of sign-ups;
  • Get more than 25,000 impressions.
Skills Used

Paid Ads,Paid Ads,Paid Ads,Branding,SEO,Other,Copywriting,Content Marketing,Other,Web Development

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

ROAS

Loyal Crush

Loyal Crush came to us as a start-up cosmetic e-commerce brand with no online presence.

0.84

CPO

Great Wrap

Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.

2.43

CPO

Kenko Meals

Kenko wanted to increase conversions with Facebook ads. They hadn't clearly defined their audience and we had to help them find the right customers for them.

Univision Deportes

Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.

Developed & produced digital and lineal content during the Supercup Final 2015

Developed & produced a series of interviews with the top Latin American soccer players in Europe

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.