
They grew their retail sales in a 120% nation wide.
They grew their customers sales in a 150% nation wide.
Build an ads strategy to get more leads.
We build a Google ads account and all the Facebook business account for the brand.
Started working in a lead generation campaign with:
Google search campaign.
Google Display Camplign.
Facebook and Instragram ads, with a message, convertion and traffic campaigsn
They grew their retail sales in a 120% nation wide.
They grew their customers sales in a 150% nation wide.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Content Marketing
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.

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