
Sales Increase
Facebook Engagement
Facebook Popularity
We have a fantastic product, how do we make it more well known?
Since the brand wasn’t well known in Canada, we focused on creating a community by engaging sports fans in debates and questions about sports on the Facebook Page.
We made sure to include a link to buy in each post. Engagement was crazy, as most posts generated thousands of likes and link clicks, leading to buying on the website.
We used Facebook ads, social media management, community building and contests to reach our goals.
Sales Increase
Facebook Engagement
Facebook Popularity
Paid Ads,Social Media Management,Content Marketing,Other,Paid Ads
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The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.