
Sales Increase
Facebook Engagement
Facebook Popularity
We have a fantastic product, how do we make it more well known?
Since the brand wasn’t well known in Canada, we focused on creating a community by engaging sports fans in debates and questions about sports on the Facebook Page.
We made sure to include a link to buy in each post. Engagement was crazy, as most posts generated thousands of likes and link clicks, leading to buying on the website.
We used Facebook ads, social media management, community building and contests to reach our goals.
Sales Increase
Facebook Engagement
Facebook Popularity
Paid Ads,Social Media Management,Content Marketing,Other,Paid Ads
Style & Fashion
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

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