2.5
ROAS

The Challenge

Koh is a D2C eco-friendly cleaning product, launched in 2016, and now selling to over 1M customers in Australia and the UK. With a rapid growing revenue of over $40M in this financial year (2021) and backed up by 60,000 incredible 5-star customer reviews they're taking on the nasty chemical cleaning industry. I've joined Koh in 2018, in the years that followed they expended to the UK and made incremental growth years. My challenge was that, without much experience, I had to manage 6 people and start this all from scratch.

The Process

I've completed two roles ate Koh.


As a Digital Content Manager I supported and led the creative marketing team of 6 people. I was mainly responsible for;

- Content & Social Media: strategize, produce, deliver global calendars and high performing content for Paid and Organic Social, Email, Influencers, UGC, website, SMS

- Marketing campaigns: ideate, planning, project management and execution for community growth, sales, retention and customer experience.

- Brand appearance: responsible for keeping (and developing) strong brand identity, brand voice and brand story. Also supported a rebrand case study.

- Setting up workflows and processes between teams.


As a Marketing Obs Manager I was responsible for;

- Influencer marketing: develop strategy and briefs, approve influencer outreach/content, analyze campaign performance, re-use content for owned channels, utilize influencers for launches/marketing campaigns, liaise with external influencer agencies.

- Partnerships: develop strategy, ideate concepts and campaigns, proposals to partners, management and execution of partnership campaign.

- Content & Social Media: develop content strategy, liaison with 3rd parties developing high performing and engaging content for owned and paid channels

- Marketing campaigns: ideate, strategize channel execution, planning, project management and execution along owned, earned and paid channels.

- Measure & report: report on performance of marketing campaigns, gain insights and assess against goals.


Besides that I supported and organised Giving back activities such as:

- Fundraising for OzHarvest: I completed an 80km Bondi to Manly walk in 18,5 hours as part of our fundraising. We raised $25,000 (=50,000 meals) for families in need of food.

- Supporting Clean Up Australia: I've organised two clean up Australia events for all of my colleagues to participate in.

The Solution


Skills Used

Paid Ads,Paid Ads,Branding,Content Marketing,Copywriting,Web Development,Email Marketing,Marketing Strategy,Marketing Strategy,SMS Marketing,Social Media Management,Web Development

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

9.5

ROAS

Inkkas

In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.

0.5

CPL

Zeeva Behavioral Health

We started a practice from scratch, and didn't have many insurance contracts. I built a high converting website, wrote sales scripting to close prospects (and much more).

32

CPI

Taste Social

As a new app that hadn't done any advertising, Taste wanted to start generating downloads.

0.41

ROAS

Lilyana Naturals

Lilyana Naturals is a massive brand on Amazon.


After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.


I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.