2.5
ROAS

The Challenge

Koh is a D2C eco-friendly cleaning product, launched in 2016, and now selling to over 1M customers in Australia and the UK. With a rapid growing revenue of over $40M in this financial year (2021) and backed up by 60,000 incredible 5-star customer reviews they're taking on the nasty chemical cleaning industry. I've joined Koh in 2018, in the years that followed they expended to the UK and made incremental growth years. My challenge was that, without much experience, I had to manage 6 people and start this all from scratch.

The Process

I've completed two roles ate Koh.


As a Digital Content Manager I supported and led the creative marketing team of 6 people. I was mainly responsible for;

- Content & Social Media: strategize, produce, deliver global calendars and high performing content for Paid and Organic Social, Email, Influencers, UGC, website, SMS

- Marketing campaigns: ideate, planning, project management and execution for community growth, sales, retention and customer experience.

- Brand appearance: responsible for keeping (and developing) strong brand identity, brand voice and brand story. Also supported a rebrand case study.

- Setting up workflows and processes between teams.


As a Marketing Obs Manager I was responsible for;

- Influencer marketing: develop strategy and briefs, approve influencer outreach/content, analyze campaign performance, re-use content for owned channels, utilize influencers for launches/marketing campaigns, liaise with external influencer agencies.

- Partnerships: develop strategy, ideate concepts and campaigns, proposals to partners, management and execution of partnership campaign.

- Content & Social Media: develop content strategy, liaison with 3rd parties developing high performing and engaging content for owned and paid channels

- Marketing campaigns: ideate, strategize channel execution, planning, project management and execution along owned, earned and paid channels.

- Measure & report: report on performance of marketing campaigns, gain insights and assess against goals.


Besides that I supported and organised Giving back activities such as:

- Fundraising for OzHarvest: I completed an 80km Bondi to Manly walk in 18,5 hours as part of our fundraising. We raised $25,000 (=50,000 meals) for families in need of food.

- Supporting Clean Up Australia: I've organised two clean up Australia events for all of my colleagues to participate in.

The Solution


Skills Used

Paid Ads,Paid Ads,Branding,Content Marketing,Copywriting,Web Development,Email Marketing,Marketing Strategy,Marketing Strategy,SMS Marketing,Social Media Management,Web Development

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.75

CPL

Infinity Canopy

Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.

SMARTdesks

The client had developed a new website in WordPress, and the web developer called me in at the eleventh hour to check the site's organic optimization. I very quickly determined that the client's organic footprint would suffer badly by taking the site live. The client then redeveloped the site in Magento, and I took the lead in all matters related to organic optimization, including keyword research, content development and on-page optimization.

Sobara Law

Develop a social media strategy and content to be taken forward.

5.12

CPL

Omnileads

Complete brand redesign to attract more customers.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.