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The improved efficiency across the existing channels plus the successful growth of the new channels allowed us to spend additional advertising dollars resulting in a 40%+ growth in Year over Year
kidpik is a well established kids' clothing brand that was looking for growth across as many digital marketing channels as possible. Facebook/Instagram Ads and Google Search Ads were launched, but needed optimization and additional channels were needed to grow.
First a thorough analysis of the Facebook/Instagram Ads and Google Search Ads was done to understand what was working and what could be improved. I used this analysis to adjust bidding, targeting, and messaging to improve CAC. I then used the best Facebook/Instagram Ads creatives as a basis to launch new creatives on Facebook/Instagram as well as new channels such as Snap, TikTok, and YouTube. All these channels required methodical ad testing to find what worked best on each channel. There were clear overlaps, but often the video editing and messaging needed to be tweaked to see the best success.
The improved efficiency across the existing channels plus the successful growth of the new channels allowed us to spend additional advertising dollars resulting in a 40%+ growth in Year over Year
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Advertising CBD products online is always a challenge, but the challenge is even bigger when a brand has a smaller budget they wish to scale as sales grow. Mad Ritual wanted to raise brand awareness and drive sales without risking the long-term viability of brand assets, particularly on Facebook, by triggering ad violations.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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