
We were able to increase their ROAS from to 4 while boosting the volume of sales considerably.
They had a good ROAS but wanted someone to scale
We restructured the ad account & pushed creative testing
We were able to increase their ROAS from to 4 while boosting the volume of sales considerably.
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Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.
This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.