
We were able to increase their ROAS from to 4 while boosting the volume of sales considerably.
They had a good ROAS but wanted someone to scale
We restructured the ad account & pushed creative testing
We were able to increase their ROAS from to 4 while boosting the volume of sales considerably.
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Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.