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Implement internally the influencer channel
- Leading the delivery of the influence strategy and playbook, acting as the central influence expert across the globe
- Collaborating with local markets and acting as champions lead to support, enabling and growing influences
- Develop and evolve strategies, identify opportunities to maximize this new channel within the wider marketing mix
- Providing detailed training, guidance, and support to our global teams and central partnerships team
- Working closely with legal and compliance teams to ensure all content meets regulation requirements
- Aligning with data science and insights teams to build effective measurement frameworks and campaign analysis
- Driving continual improvements in performance, efficiency, and workflows, supported by operational analytics
25% program growth in Q1
Activated 4 new markets
Marketing Strategy,Content Marketing,Marketing Strategy
Finance
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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