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After a detailed marketing plan + SEO site audit, I increased site loading time from 7 seconds to 2 seconds and successfully indexed branded + non-branded keywords via Google. After proper keyword analysis and competitive analysis, their website saw a +125% increase in page rankings in just under 2 weeks. I also successfully deployed 10+ marketing email campaigns over the course of 3 months, receiving an average ROAS of over 700%. Monthly mobile app subscriptions nearly tripled in the first 2 months. Goal was to receive at least 50 new B2B subscriptions in the first month; my plan received 125+ new monthly subscriptions.
Corvex came to us with a goal of launching a new mobile product in their mobile application. Corvex sells a software application that frontline workers can use on their iPads or Android/Mobile devices when at the workplace, in either a food processing plant or assembly line type factory. The goal of the application is to safely track frontline workers at the workplace and give them the Corvex Connected solution that helps each employee and their teams stay safe, agile and flexible with real-time data and checklists. This was launching right at the height of COVID-19 and became very intriguing to many businesses looking for quick solutions to keep their workers employed, but at a safe "6-feet apart" distance.
Corvex requested a full-service marketing plan to grow their sales + increase monthly subscriptions of their app downloads. The marketing plan included: paid social, search (Google), SEO, and an email marketing automation plan to gain brand awareness, lead generation and increase market sales. I successfully transferred the team from Mailchimp to Marketo in 3 weeks to deploy a full-service email marketing automation plan, to successful increase leads over the next 3-6 months. The goal was to get a ROAS of between 5-8x.
After a detailed marketing plan + SEO site audit, I increased site loading time from 7 seconds to 2 seconds and successfully indexed branded + non-branded keywords via Google. After proper keyword analysis and competitive analysis, their website saw a +125% increase in page rankings in just under 2 weeks. I also successfully deployed 10+ marketing email campaigns over the course of 3 months, receiving an average ROAS of over 700%. Monthly mobile app subscriptions nearly tripled in the first 2 months. Goal was to receive at least 50 new B2B subscriptions in the first month; my plan received 125+ new monthly subscriptions.
Marketing Strategy,SMS Marketing,SEO,Paid Ads,Paid Ads,Paid Ads,Paid Ads
Technology
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Pollogen is a subsidiary of Lumenis, which means they are promoted on the same keywords, so we needed to understand in each country which keywords to target. Also, because of the long procurement process, we had to define a qualified lead to calculate ROI.
The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
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Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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