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My work over the course of a year resulting in a more than 300% increase in new users, sessions, and pageviews. Clicks increased over 500, impressions went from about 900 to about 15,000, a CTR from 0.2% to 3.9%, and a Google position of 121 to 37.6.
As far as social media, their LinkedIn followers went up 29%, reactions up 45%, clicks up 55%, and shares up 120%. On Twitter, before April '19 they averaged 11 tweets a month with about 4,000 impressions. By December '19 they averaged 30 tweets a month at about 14,000 impressions.
I was brought on to take lead in all their digital marketing efforts, across 3 separate sites. This involved SEO, SMM, web design, content creation, SEO copywriting, email marketing, and more.
My work over the course of a year resulting in a more than 300% increase in new users, sessions, and pageviews. Clicks increased over 500, impressions went from about 900 to about 15,000, a CTR from 0.2% to 3.9%, and a Google position of 121 to 37.6.
As far as social media, their LinkedIn followers went up 29%, reactions up 45%, clicks up 55%, and shares up 120%. On Twitter, before April '19 they averaged 11 tweets a month with about 4,000 impressions. By December '19 they averaged 30 tweets a month at about 14,000 impressions.
Paid Ads,Paid Ads,Paid Ads,Branding,Copywriting,Branding,Email Marketing,SEO,Web Development
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They needed a vendor to produce some of their infomercials in Clothing and Beauty categories
Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.
Crossnet is a revolutionary four-way volleyball game. I started advertising for Crossnet on Facebook and Instagram right before the start of the Covid 19 pandemic. As nationwide lockdowns began, the product started selling quickly. Pretty soon the product went on backorder which caused shipping delays, which ultimately affected ad performance. I worked with the Crossnet team and Facebook to make sure complaints about shipping didn't affect delivery and performance, and ensured that ads and the website had ample warning of shipping delays due to the pandemic.
Give a Home Foundation is a project very close to my heart. With the homelessness issue rapidly increasing in South Africa during the COVID pandemic, myself and my co-founders of the foundation wanted to make a difference. I developed a marketing strategy to help the foundation raise funds for this important cause. "Stay at home the world has been saying... but where do you go when you do not have a home."
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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