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My work over the course of a year resulting in a more than 300% increase in new users, sessions, and pageviews. Clicks increased over 500, impressions went from about 900 to about 15,000, a CTR from 0.2% to 3.9%, and a Google position of 121 to 37.6.
As far as social media, their LinkedIn followers went up 29%, reactions up 45%, clicks up 55%, and shares up 120%. On Twitter, before April '19 they averaged 11 tweets a month with about 4,000 impressions. By December '19 they averaged 30 tweets a month at about 14,000 impressions.
I was brought on to take lead in all their digital marketing efforts, across 3 separate sites. This involved SEO, SMM, web design, content creation, SEO copywriting, email marketing, and more.
My work over the course of a year resulting in a more than 300% increase in new users, sessions, and pageviews. Clicks increased over 500, impressions went from about 900 to about 15,000, a CTR from 0.2% to 3.9%, and a Google position of 121 to 37.6.
As far as social media, their LinkedIn followers went up 29%, reactions up 45%, clicks up 55%, and shares up 120%. On Twitter, before April '19 they averaged 11 tweets a month with about 4,000 impressions. By December '19 they averaged 30 tweets a month at about 14,000 impressions.
Paid Ads,Paid Ads,Paid Ads,Branding,Copywriting,Branding,Email Marketing,SEO,Web Development
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This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.
Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.
The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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