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This client was uncomfortable spending more than $40k on Google before onboarding me as a PPC manager because of CPA concerns. Today, we profitably spend over $100k a month on Google with a $31 CPA. To put this into perspective, a one-time license with their company ranges anywhere from $1995 - $3495+ in revenue.
User’s who use their software are constantly being bombarded by competitors to get them to switch. We began by fully capturing all brand and product traffic to ensure we are not outranked by competitors. Establishing this early on in the account allowed us to pay less than $1 for these high-converting keywords later on.
After establishing a foothold in brand+product, we began working on non-brand terms to focus on new customer acquisition. Utilizing a customer match strategy in this account was vital to its success since our persona was relatively unique compared to the industry. We refreshed our customer match lists automatically to give Google’s machine learning algorithm as much data as possible, then leveraged similar audiences in parallel search, display, and video campaigns for new customer acquisition.
This client was uncomfortable spending more than $40k on Google before onboarding me as a PPC manager because of CPA concerns. Today, we profitably spend over $100k a month on Google with a $31 CPA. To put this into perspective, a one-time license with their company ranges anywhere from $1995 - $3495+ in revenue.
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SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.
I provided social media management and email marketing for this client. We worked on brand awareness and took a very product/ service based approach to the marketing strategy since the main goal was to get people to book a service to come into the spa. In the spa and online we push products we knew those customers were loved. We had great success with my social media and email marketing assistance!
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For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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