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This client was uncomfortable spending more than $40k on Google before onboarding me as a PPC manager because of CPA concerns. Today, we profitably spend over $100k a month on Google with a $31 CPA. To put this into perspective, a one-time license with their company ranges anywhere from $1995 - $3495+ in revenue.
User’s who use their software are constantly being bombarded by competitors to get them to switch. We began by fully capturing all brand and product traffic to ensure we are not outranked by competitors. Establishing this early on in the account allowed us to pay less than $1 for these high-converting keywords later on.
After establishing a foothold in brand+product, we began working on non-brand terms to focus on new customer acquisition. Utilizing a customer match strategy in this account was vital to its success since our persona was relatively unique compared to the industry. We refreshed our customer match lists automatically to give Google’s machine learning algorithm as much data as possible, then leveraged similar audiences in parallel search, display, and video campaigns for new customer acquisition.
This client was uncomfortable spending more than $40k on Google before onboarding me as a PPC manager because of CPA concerns. Today, we profitably spend over $100k a month on Google with a $31 CPA. To put this into perspective, a one-time license with their company ranges anywhere from $1995 - $3495+ in revenue.
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This client didn't have any finalized branding when I joined the team. I helped them finalize their brand ID (which they have since changed) and developed email templates based off of the guide for a cohesive member experience. They also had under cared for email flows.
At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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