
This client was uncomfortable spending more than $40k on Google before onboarding me as a PPC manager because of CPA concerns. Today, we profitably spend over $100k a month on Google with a $31 CPA. To put this into perspective, a one-time license with their company ranges anywhere from $1995 - $3495+ in revenue.
User’s who use their software are constantly being bombarded by competitors to get them to switch. We began by fully capturing all brand and product traffic to ensure we are not outranked by competitors. Establishing this early on in the account allowed us to pay less than $1 for these high-converting keywords later on.
After establishing a foothold in brand+product, we began working on non-brand terms to focus on new customer acquisition. Utilizing a customer match strategy in this account was vital to its success since our persona was relatively unique compared to the industry. We refreshed our customer match lists automatically to give Google’s machine learning algorithm as much data as possible, then leveraged similar audiences in parallel search, display, and video campaigns for new customer acquisition.
This client was uncomfortable spending more than $40k on Google before onboarding me as a PPC manager because of CPA concerns. Today, we profitably spend over $100k a month on Google with a $31 CPA. To put this into perspective, a one-time license with their company ranges anywhere from $1995 - $3495+ in revenue.
Paid Ads
Technology
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The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.
I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.

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