• Organic keywords grew 486% YoY; from 4.8k/m to 28k/m
  • Overall non-branded traffic grew 366% YoY; from 4.8k/m to 22.4k/m
  • PDPs non-branded traffic grew 220% YoY
  • Blog non-branded traffic grew from 0 to 8k clicks/m

The Challenge

Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.

The Process

Existing content optimization (PDPs/blog)








  • I found that this client had a ton of high value low hanging fruit keyword rankings across the funnel
  • Provided content team with briefs for specific recommendations on how to approach page-level optimizations


Resolved existing technical issues








  • Provided engineering team with guidance on resolving issues like:
  • Duplicate content
  • Internal linking (redirects & UTM parameters)
  • Page speed optimization
  • Schema implementation
  • XML sitemap cleanup
  • Robots.txt configuration


New content expansion








  • Contributed to ideating blog content ideas with hub and spoke content model to target new topics like metabolism, testosterone, lyme disease, etc.

The Solution

  • Organic keywords grew 486% YoY; from 4.8k/m to 28k/m
  • Overall non-branded traffic grew 366% YoY; from 4.8k/m to 22.4k/m
  • PDPs non-branded traffic grew 220% YoY
  • Blog non-branded traffic grew from 0 to 8k clicks/m
Skills Used

SEO

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Fiat

This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.

Convo Communications

Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.

Femfresh

In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.

MyPart

They wanted to scale their campaign but tracking wasn't accurate

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.