Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.

Existing content optimization (PDPs/blog)

• I found that this client had a ton of high value low hanging fruit keyword rankings across the funnel
• Provided content team with briefs for specific recommendations on how to approach page-level optimizations

Resolved existing technical issues

• Provided engineering team with guidance on resolving issues like:
• Duplicate content
• Internal linking (redirects & UTM parameters)
• Page speed optimization
• Schema implementation
• XML sitemap cleanup
• Robots.txt configuration

New content expansion

• Contributed to ideating blog content ideas with hub and spoke content model to target new topics like metabolism, testosterone, lyme disease, etc.