• Organic keywords grew 486% YoY; from 4.8k/m to 28k/m
  • Overall non-branded traffic grew 366% YoY; from 4.8k/m to 22.4k/m
  • PDPs non-branded traffic grew 220% YoY
  • Blog non-branded traffic grew from 0 to 8k clicks/m

The Challenge

Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.

The Process

Existing content optimization (PDPs/blog)








  • I found that this client had a ton of high value low hanging fruit keyword rankings across the funnel
  • Provided content team with briefs for specific recommendations on how to approach page-level optimizations


Resolved existing technical issues








  • Provided engineering team with guidance on resolving issues like:
  • Duplicate content
  • Internal linking (redirects & UTM parameters)
  • Page speed optimization
  • Schema implementation
  • XML sitemap cleanup
  • Robots.txt configuration


New content expansion








  • Contributed to ideating blog content ideas with hub and spoke content model to target new topics like metabolism, testosterone, lyme disease, etc.

The Solution

  • Organic keywords grew 486% YoY; from 4.8k/m to 28k/m
  • Overall non-branded traffic grew 366% YoY; from 4.8k/m to 22.4k/m
  • PDPs non-branded traffic grew 220% YoY
  • Blog non-branded traffic grew from 0 to 8k clicks/m
Skills Used

SEO

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.84

CPO

Great Wrap

Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.

20

CPL

Julia Cha Success Coach

  • Getting more leads
  • Converting customers in the female skewed demographic

0.5

ROAS

Elia Perfum

This customer wanted to increase their ads revenue and launch a new product using their current customer data and pixel information.


The main challenge we had with them, was to increase the AOV because the conversion rate was amazing but we weren't profitable with those sales

0.28

CPL

The Tikvah Fund

The Tikvah Fund is an ideas institution committed to supporting the intellectual, religious, and political leaders of the Jewish people.

Working with them on variety of special projects was and is one of the satisfying work we do here :)

We help them with many projects including leads, selling books, tickets, branding and social media management.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.