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I am in charge of the overall paid media strategy.
Facebook & Instagram Ads
They had a good amount of organic traffic going to their site, so I decided to start off with a dynamic retargeting campaign for both Facebook and Instagram. Then I started to implement a marketing funnel strategy, where I created Top, middle, and bottom of the funnel campaigns. I created two top of the funnel campaigns, one was to get page engagement and likes, the second was to drive traffic to a featured customer blog post. The middle of the funnel showed popular products targeting people that have engaged with their content and also added lookalike audiences in here. The bottom of the funnel is remarketing people that have been to the site or viewed certain products.
Google Shopping Ads
I created a Google shopping campaign where I broke it down to a few ad groups with each promoting a certain product category to start off with and then create campaigns with the top performing products.
Paid Ads,Google Shopping,Marketing Strategy
Automotive & Transportation
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We digitize the online marketing & sales and warehouse management operations of the largest The largest weekly healthy subscription food delivery service in Spain
BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.
This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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