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They had not run Facebook/Instagram campaigns for a while, so most of the results were not comparable. However, the ROAS of previous campaigns had been below 1, whereas we were able to increase it to an average of 2.5 after 3 months.
Haculla was not doing Facebook/Instagram ads before I took over. As an expensive brand, it's hard for them to attract customers into the funnel.
In order to set the campaign structure, we began by understanding the brand and the customer funnel. Due to the average price tag, we needed to maximize the number of touchpoints with the brand to gain trust.
We created a set of 3 different campaigns: Remarketing, Prospecting, and Testing. From there, we began optimizing for audiences and creatives that responded better at each part of the funnel and for different audiences.
They had not run Facebook/Instagram campaigns for a while, so most of the results were not comparable. However, the ROAS of previous campaigns had been below 1, whereas we were able to increase it to an average of 2.5 after 3 months.
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They wanted to have a landing page for one of their event and an improvement of their website
Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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