Reduced Cost Per Lead from $25 to $10 with updated copy, images, target audience and landing page design.
Client lists homes and condos for sale in the Chicago area real estate market with Facebook Ads. Wanted to generate better qualified leads at a lower Cost Per Lead which ranged from $25 - $30 per lead.
I provided an audit for the client's Facebook campaigns and made the following updates: did A/B testing for which sequence of carousel photos worked the best and implemented them along with videos. Created two specific audiences for first time homeowners and those looking to move to a new home. Enabled Cost Cap if it exceeded the CPL goal of $15/lead sign up. Also updated the landing page design for the listing, noting the home/condo wasn't for rent and enabled best practices UX/UI design to improve sign up rates. Also enabled ads to appear on Instagram.
Reduced Cost Per Lead from $25 to $10 with updated copy, images, target audience and landing page design.
Paid Ads,Paid Ads,Copywriting,Web Development,CRO
Real Estate
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Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.
Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest
Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.