
Fast growth and exposure, form prime time tv to a solid digital ecosystem and a full on sales process and assest boost delivered key global corporate clients and partners that allowed Apartool to focus and delivery it proptech platform and prepare for Series A funding.
A proptech startup in the corporate md-term rental industry looking to gain. tracción fast to go into funding Series A
Audience and benchmark research - Marketing growth strategy design - branding - touchpoint optimizations - lead campaign deployment - growth engine setup.
Fast growth and exposure, form prime time tv to a solid digital ecosystem and a full on sales process and assest boost delivered key global corporate clients and partners that allowed Apartool to focus and delivery it proptech platform and prepare for Series A funding.
CMO,Branding,Copywriting,Content Marketing,Marketing Strategy,Web Development,Other,Other,Paid Ads,Public Relations,Paid Ads
Technology
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Adia is a global leader in on-demand staffing and workforce planning. Total queries around ‘on-demand staffing’ have been steadily on the rise, and as a result Google had modified its platform policies around employment in personalized ads. The challenge was to assist Adia in capturing this increased search demand, while maintaining proper compliance within Google’s changing regulatory landscape.
Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.

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