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Email revenue grew by 119% within the first 3 months of engagement.
We are still seeing an average of 35-40% of revenue coming from email marketing after 6 months.
Very engaged and responsive email list with high average open rate of 40.7% and click throughs of 9.13%.
Returning customer base has increased by 91%.
A very happy client who we continue to work with.
Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.
First I worked on setting the foundations for an effective email marketing strategy.
Driving revenue is prioritized in the early phases.
Phase 1: Foundations
Grab your quick wins and increase revenue with these flows.
Welcome flow
Abandoned Cart
Browse Abandonment Flow
Post-Purchase Flow (first time) - Biggest goal here is to turn a 1st-time buyer into a repeat buyer. Retention will skyrocket
Winback flow - bring customers back into the sales cycle
Out of Stock Flow - Don’t overlook the power of this one. Not just revenue but customer experience.
Replenishment flows - Pushing them to subscription also
Phase 2: Throw some gasoline on the fire
Start up those campaign emails - Small list? Do at least 1/week
Make use of FB retargeting by pushing segments from Welcome flow
Continue to progressively profile customers. Enrich data points as deep as you can.
Create a UGC on autopilot flow. Use this for automated content creation for social media and FB ads
Start up review request flows
Focus on list growth through incentive brainstorming and strategic opt-in form placements (IG bio, Swipe Ups, Embeds, show to different segments, FB Ads)
Phase 3: Retention & Optimisation
Aggressive testing and optimization to slowly improve
Use collected customer data to provide personalized experience. Focus on high-value customers who will refer you through word of mouth.
Increase volume of campaigns as long as list is healthy, Unsub:List growth ratio stays healthy and emails are well received
Create referral and loyalty programs
Sunset flow to suppress unengaged customers
Phase 4: Exponential Growth
Use the Gatsby app for nano influencer outreach
Create refund flow
Create subscription winback flows
Cross flows with SMS triggers and in-app such notifications like TapCart
Create co-marketing campaigns - “Hey our food brand just partnered with this wine brand for a Black Friday Bundle Deal!”
Contest, giveaway, sweepstake flows
Email revenue grew by 119% within the first 3 months of engagement.
We are still seeing an average of 35-40% of revenue coming from email marketing after 6 months.
Very engaged and responsive email list with high average open rate of 40.7% and click throughs of 9.13%.
Returning customer base has increased by 91%.
A very happy client who we continue to work with.
Copywriting,Email Marketing
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Vitamin Energy had no email program. They had built a new website and was planning on a new acquisition campaign but had no campaigns or email flows to help nuture the prospects into paying customers and long term customers.
This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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