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As a result, we were able to acquire many leads with a cost of less by 45% compared to other regions.
The goal was to expand acquisition campaigns to the Eastern European market. The tracking system was not working very well at that stage.
I've fixed tracking (GA) for the entire company, which helped make more data-driven decisions for all departments.
I've localized all campaign types as well as landing pages.
As a result, we were able to acquire many leads with a cost of less by 45% compared to other regions.
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Limited ressources, getting creatives for ads, working with a poor web agency
This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
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