
As a result, we were able to acquire many leads with a cost of less by 45% compared to other regions.
The goal was to expand acquisition campaigns to the Eastern European market. The tracking system was not working very well at that stage.
I've fixed tracking (GA) for the entire company, which helped make more data-driven decisions for all departments.
I've localized all campaign types as well as landing pages.
As a result, we were able to acquire many leads with a cost of less by 45% compared to other regions.
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Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

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