As a result, we were able to acquire many leads with a cost of less by 45% compared to other regions.

0.45
CPL

The Challenge

The goal was to expand acquisition campaigns to the Eastern European market. The tracking system was not working very well at that stage.

The Process

I've fixed tracking (GA) for the entire company, which helped make more data-driven decisions for all departments.


I've localized all campaign types as well as landing pages.

The Solution

As a result, we were able to acquire many leads with a cost of less by 45% compared to other regions.

Skills Used

Paid Ads,Paid Ads,Web Development,Web Development

Industry

Professional Services

Results by the numbers

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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

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