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As a result, we were able to acquire many leads with a cost of less by 45% compared to other regions.
The goal was to expand acquisition campaigns to the Eastern European market. The tracking system was not working very well at that stage.
I've fixed tracking (GA) for the entire company, which helped make more data-driven decisions for all departments.
I've localized all campaign types as well as landing pages.
As a result, we were able to acquire many leads with a cost of less by 45% compared to other regions.
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The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.
They wanted to retain more customers and acquire new ones through social media
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