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As a result, we were able to acquire many leads with a cost of less by 45% compared to other regions.
The goal was to expand acquisition campaigns to the Eastern European market. The tracking system was not working very well at that stage.
I've fixed tracking (GA) for the entire company, which helped make more data-driven decisions for all departments.
I've localized all campaign types as well as landing pages.
As a result, we were able to acquire many leads with a cost of less by 45% compared to other regions.
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During our initial analysis of the company we identified the following challenges:
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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