bring all of Fedrigoni's top Europe clients to two high end sensorial events in madrid and barcelona. We unfurled a tree that told us about the history of this material, explored the frontier of creativity, got closer to the different sensations that can be perceived when you slide your skin over a sheet, broke the bi-dimensionality of #blankpaper and all this, thanks to the quality of Fedrigoni papers.

The Challenge

Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.

The Process

Strategic design - Creatives concept - event plannig - camping and PR deployment -

The Solution

bring all of Fedrigoni's top Europe clients to two high end sensorial events in madrid and barcelona. We unfurled a tree that told us about the history of this material, explored the frontier of creativity, got closer to the different sensations that can be perceived when you slide your skin over a sheet, broke the bi-dimensionality of #blankpaper and all this, thanks to the quality of Fedrigoni papers.

Skills Used

CMO,Content Marketing,Copywriting,Marketing Strategy,Web Development,Web Development,Public Relations,Branding,Paid Ads,Other

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.75

ROAS

Bloc Shop

With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.


They came to us for Google, Facebook and Instagram Ads.

0

ROAS

SlingerBag

  1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
  2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
  3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020


2.13

CPM

Kate's Cheese

The client wanted to improve his website & launch SMM campaigns

1

CPL

Gustare Olive Oils

Setup initial digital ads for this client

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.