
Within the first week, sales increased by 219%, website page views increased by 80%, website users increased by 19.9%, new users by 19,52% and the bounce rate decreased by 8.64% compared to the previous month. This was an all-around successful campaign where the client saw an immediate massive increase in sales. With consistent data analysis, optimizations, and digital marketing campaigns this business sees a consistent increase in its revenue.
Aquateire came to me with an issue, due to the current economic climate in the UK their sales were down 50% from the previous year.
I immediately started my research, conducted a website audit, and put together a campaign that included social media marketing organic and paid ads, email marketing, PPC, SEO, and website funnel optimization to improve conversions.
Within the first week, sales increased by 219%, website page views increased by 80%, website users increased by 19.9%, new users by 19,52% and the bounce rate decreased by 8.64% compared to the previous month. This was an all-around successful campaign where the client saw an immediate massive increase in sales. With consistent data analysis, optimizations, and digital marketing campaigns this business sees a consistent increase in its revenue.
Social Media Management,Email Marketing,SEO,Paid Ads,Other,Paid Ads,Paid Ads,Copywriting,Web Development,Marketing Strategy,Web Development
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My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.

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