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Within the first week, sales increased by 219%, website page views increased by 80%, website users increased by 19.9%, new users by 19,52% and the bounce rate decreased by 8.64% compared to the previous month. This was an all-around successful campaign where the client saw an immediate massive increase in sales. With consistent data analysis, optimizations, and digital marketing campaigns this business sees a consistent increase in its revenue.
Aquateire came to me with an issue, due to the current economic climate in the UK their sales were down 50% from the previous year.
I immediately started my research, conducted a website audit, and put together a campaign that included social media marketing organic and paid ads, email marketing, PPC, SEO, and website funnel optimization to improve conversions.
Within the first week, sales increased by 219%, website page views increased by 80%, website users increased by 19.9%, new users by 19,52% and the bounce rate decreased by 8.64% compared to the previous month. This was an all-around successful campaign where the client saw an immediate massive increase in sales. With consistent data analysis, optimizations, and digital marketing campaigns this business sees a consistent increase in its revenue.
Social Media Management,Email Marketing,SEO,Paid Ads,Other,Paid Ads,Paid Ads,Copywriting,Web Development,Marketing Strategy,Web Development
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Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
Goals:
● To increase phone calls and form submissions from the New Jersey/Pennsylvania areas.
● To increase the number of users searching for “kel tren” by name.
● To improve the ranking for “near me” searches such as “water softening company near me”.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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